Who we are
Based in Chelsea Harbour, the heart of London’s interior design industry, our small, nimble, dynamic and highly energetic team is passionate about interiors. We love the brands we work with and choose our clients as much as our clients choose us.
Rawlins George was founded in 2011 by Lucinda George and Hugo Rawlins. With a combined experience of over 50 years in PR and marketing, we are specialists in building brands in the luxury interiors sector.
"I am very excited with where my business is today thanks to Rawlins George, and I am looking forward to the next ten years of continued business growth with their invaluable advice and insight. Both Hugo and Lucinda are a complete joy to work with.”
Henriette von Stockhausen
Co-founder and Creative Director, VSP Interiors
Our skill is in creating unique PR and marketing strategies that fit your business, vision and objectives…perfectly.
What we do
As a dynamic team of communicators and networkers we go beyond the traditional PR role, taking a 360° approach to building a brand. We continuously look at creative ways to reach target audiences, creating bespoke multi-faceted strategies while always keeping an eye on ROI.
-
Brand positioning & narrative development
-
Creative direction for interior brands
-
Campaign planning & brand launches
-
Visual identity & brand assets
-
Collaborations & co-branding strategy
-
Branded literature & sales materials
-
Executive and studio profile building
-
Integrated brand storytelling across print & digital
-
-
Interior design PR strategy
-
Press office & media relations
-
Profile building for designers & studios
-
Product, project & collection launches
-
Print, online & digital PR
-
Copywriting & press materials
-
Event PR & industry activations
-
Awards strategy & submissions
-
-
Strategic introductions within the interiors industry
-
Relationship building with designers & architects
-
Partnership & collaboration facilitation
-
Sales support aligned with PR strategy
-
Market positioning within the design sector
-
Network-led growth opportunities
-
Long-term relationship management
-
-
Digital strategy for interior brands
-
Social media strategy & management
-
Content creation & copywriting
-
Community engagement
-
Influencer partnerships & ambassadorships
-
Paid social campaigns
-
SEO-led content & website support
-
Email marketing & newsletters
-
“Hugo and Lucinda have become an extension of our team, always present and representing the brand at the right moment. They keep us plugged into industry news and events and always have their eyes peeled for potential clients and collaborations. They are a fantastic addition to our UK team bringing so much more than conventional PR."
Katy Gray, UK Manager, Waterworks
If you’re looking for an experienced boutique style agency with a passion for interiors that provides added value with a personal touch please contact us.
Get in touch
Our Clients
Rawlins George is a boutique style agency offering a holistic approach to PR and marketing communications. We take great pride in generating awareness and building our clients' brands. We represent interior designers, product makers and suppliers - some of whom we have worked with since we founded our business in 2011.
Our clients regularly feature in:
Working with exceptional interior brands since 2011
Whether you’re a household name already or aspire to be one, Rawlins George devises bespoke multi-faceted PR and marketing communication strategies to deliver your company objectives.